Services
Rachael's Ink provides consulting customers with support for all types and sizes of businesses. We're methodical and strategic in how we approach your business's growth. It's important to us that we understand your unique business processes and goals so we can customize a strategic solution for you.
We'll take you through a high level review of the steps we take to develop, implement, and action on your unique plan
Discovery
Understanding your business
In a consultative approach, we'll dig in and ask the questions that help us to align with your business. Having consulted with hundreds of businesses, we know how to align and develop your goals quickly.
Common questions:
- Where you've been
- What are your goals
- What's worked in the past
Strategic Planning
Mapping your processes and identifying tactics
Now for the fun part! With a good understanding of just what it is that you do (or your business does), we'll spend the majority of our time here. We will map your process for sales and marketing.
From there, we identify the tactics and measures we intend to implement when it's time to launch and develop the Key Performance Indicators (KPIs) we want to measure, keeping in mind our identified goals.
Remember:
- Goals lead our planning initiatives
- Strategy & Tactics tell us how
- KPIs measure our results and provide data
- Data tells us what to Stop and Continue
Data Analysis
Iterate or Do More?
That is the question when it comes to your marketing and sales efforts. The KPIs we identify will set the stage; we'll also lean on industry benchmarks when needed to determine the success or failure of a tactic or part of the strategy. It can take a good six months before we see real results from implementation.
Don't forget:
- There will be failures
- There will be WINS
- Data will provide direction
Marketing Operations & Strategy
Generate Leads & Build Trust
You have plenty of website visitors, but they are not converting. Visitors are converting, but they are not engaging. You're passing leads to sales, but sales say they are not a good fit — that's always hard to hear.
If any of this sounds like the problems you face — we can help.
- Provide you with a website conversion audit and strategy
- Assess your Ideal Client Profile and Buyer Personas
- Work with you to develop and implement a strategic Inbound strategy for scalable growth that gets results.
Sales Operations & Strategy
Build Authority & Gain Buy-In
Sales operations and strategy is critical to a successful sales organization. Your sales team is equipped with the right tools (HubSpot), information, and resources to effectively engage with prospects and close deals, but the team needs more support.
Enable your sales team:
- Provide sales professionals with the necessary training, technology, and content
- Empower their teams to build authority and gain buy-in from potential customers
- Ensure sales representatives have access to up-to-date product knowledge, competitive insights, and sales collateral
- Enabling them to deliver personalized and persuasive pitches that resonate with their target audience.
CRM Administration
Execute Objectives in your Portal
Let us help you take control of your HubSpot Portal with ease and efficiency.
Manage all aspects of your HubSpot CRM effortlessly, from organizing contacts to tracking sales pipelines. Guide you in maximizing your portal's potential by customizing settings, automating processes, and analyzing data to drive your business forward.
With an expert team and powerful tools, streamline your CRM administration and achieve your goals seamlessly.
Content Strategy & Planning
Provide Trusted Resources
Are you handling your social media as you always have? Pushing out a new post on LinkedIn highlighting your latest blog and getting only a few interactions? Let us help.
Our social media strategists:
- Provide you with a monthly plan to execute your social media strategy
- Help you identify current social media trends
- Review your data and analyze it to provide recommendations
Social Media Strategy
Make an Impact
Are you handling your social media as you always have? Pushing out a new post on LinkedIn highlighting your latest blog and getting only a few interactions? Let us help.
Our social media strategists:
- Provide you with a monthly plan to execute your social media strategy
- Help you identify current social media trends
- Review your data and analyze it to provide recommendations
Email Health & Deliverability
Improve for Results
Email health is a crucial aspect of any successful email marketing campaign. Ensuring your emails reach their intended recipients is paramount in achieving the desired results.
- Emails delivered to the inbox
- Reduction in Bounce Rates
- Reduction in Unsubscribes
- Build trust with your audience
Good email health and data hygiene best practices increase the chances of your recipients opening and engaging with your emails and help in maintaining a positive sender reputation.
Customer Journey Mapping
Accelerate your Flywheel
Customer journey mapping is a vital tool that allows businesses to gain a comprehensive understanding of their customer's experiences and interactions at every touchpoint. By visualizing the entire customer journey, from the initial awareness stage to post-purchase support, companies can identify pain points, uncover opportunities for improvement, and enhance overall customer satisfaction.
This strategic approach breaks down organizational siloes, fostering collaboration and shared goals across teams.
With improved communication and increased efficiencies, businesses can propel their flywheel forward, delivering exceptional experiences that drive customer loyalty and business growth.
Rachael is not only attentive but proactive. She is knowledgeable and deeply committed to helping me navigate the complexities of Hubspot. D. MacDonald, Consultant
High quality work, delivered on time, with excellent communication! L. Deranja, Fractional CMO
Rachael has been an excellent guide in our setup of Hubspot. She thinks big picture and leverages that knowledge into tactical progress. A. Knight, Dir. of Sales