Meet the team

Rachael's Ink is a solely owned inbound consulting firm based in Northwestern Vermont. Rachael has a vast network of marketers, sales experts, and technical support contacts that may lend a helping hand from time to time. We primarily work with HubSpot customers as that is where our expertise is most deeply rooted.

Check back here as we grow the team!

Who We Are

We are optimistic, energetic, and strategic

We are inbound strategists with deep HubSpot product knowledge. With roots in the non-profit sector, we learned how important it is to solve for the customer.

Consulting with customers as they grow their businesses oftentimes they too are wearing multiple hats, which helps create a relatable and collaborative engagement.

Regardless of industry and sector, adaptability and flexibility are required in every role because goals change, markets change, and customer needs change. We believe it is important to understand the overall company goals and how we can achieve them together while maintaining flexibility and adaptability.

Image of a succesful casual business woman using laptop during meeting

We're most excited to see your business grow using the HubSpot platform, and setting strategic goals keep us optimistic about outcomes and success.

 

Rachael Sink Headshot 2023

Rachael Sink

Owner/CEO

I’m on a mission to make every customer interaction meaningful, memorable, and impactful. For me, solving for the customer isn’t just a business mantra—it’s the heartbeat of success. When we go the extra mile to understand their needs, create seamless experiences, and show them they truly matter, we build trust, loyalty, and a community that keeps coming back for more. I see customers not just as part of the equation but as the very foundation of any thriving business.

My approach? Listen, empathize, innovate, and deliver. Whether it’s crafting strategies that optimize their journey or coming up with creative solutions that make them say, “Wow, they really get me,” I thrive on making customers feel valued and understood at every step.

Fun Fact: My first marketing adventure was with Red Bull, where I drove their iconic mini car (yes, that car!) while conducting market research and planning epic promotional campaigns. It was a crash course (thankfully, not literally!) in creative branding and connecting with customers in ways they’d never expect. It taught me that sometimes, the best way to stand out is to show up with bold ideas and a genuine smile.

How We work

We're authentic and transparent

Transparency and authenticity or two additional values I'd add. That is because, without them, we cannot have consistency, thoroughness, or be effective.

You can expect a well-organized experience.

  • First will conduct a discovery call and identify the work-to-be-done
  • We'll have a weekly meeting cadence and determine responsive needs for both parties
  • We'll establish due dates and responsibilities.
  • We'll communicate with openness and transparency.
Checklist Final
Team Growth

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See how our consulting services can help you grow with HubSpot