Content marketing is the core of inbound marketing. Together we’ll develop a strategy and plan out your content topics based on research and what we know about your ideal target audience.
Content will take many forms, from social media posts, images, design, PDFs, infographics, videos, podcasts, basically any type that you can provide in an online format that is specific to reaching your target at the right time.
Planning the content will include:
- An annual content calendar
- A monthly content calendar
- Email management
- Landing pages
- Content development
- Content repurposing
- SEO/keyword management
- Internal department alignment
Now that nearly every department is online in some way now, we have to take a different approach to our content marketing. It has to be strategic. It also requires more than marketing and sales alignment to properly execute the strategy. Take a look at your organization, is marketing and HR aligned to drive the brand image and company culture?
Download your Free Content Calendar Template here to get started!
Buyer Persona’s Are Integral to Content Marketing
If content marketing is the core of inbound marketing, then the buyer’s persona is the core of content marketing.
We will interview current and past clients, listen in on sales calls, conduct integral research that will not only help you identify your true target audience and plan your content, but will also enable your sales team to achieve sales goals.
Content planning based on your buyer persona research ensures that you are creating stellar content that reaches the right audience at the right time.
Align Your Buyer’s Journey with Your Content strategy
The buyer’s journey, now, that’s another integral piece of your content marketing. Making sure you have content that reaches all stages of the customer journey. Each buyer persona will be at different stages in searching for a solution to their problem.
In marketing our offerings, we want to make sure that the content is relevant to that person at the right stage.
When you partner with us, we’ll make sure you have content for every level from attract to delight.