Content Marketing Services

Finding the content marketing services that are right for your business can be difficult. You want to find a partner that is the right fit for your company.

The best partner will help you update your website with blogs to drive more traffic to your website and generateing more leads.

Marketing has grown from an advertising, outbound, intrusive approach, think TV ads, pop-up ads, and print ads to an inbound method where your customer and prospects find you at the time when they need you most.

Rachael’s Ink understands that when content marketing is applied with strategy and planning businesses will see a direct correlation between improved online presence increased leads.

Before getting started, it is helpful to have a solid understanding of a few things. If you don’t have or don’t know this yet, don’t worry, we will help you get there.

  • What are your audience demographics?
  • How are they currently finding your business?
  • Who is your ideal customer?

Beat Your Competition and Schedule Your Free Consultation

Blogging Can Be Your Best Tactic

Blogging and website copy is a great way to regularly update your website to perform optimally within search engines.

Researching and determining your customer’s pain points and providing solutions through blogging is an opportunity to demonstrate your expertise.

Through writing you reach your customer, especially when you help them to solve the problems that they face, and will ultimately do two things, help you rank higher in search results and generate leads.

Examples can be found here:

INBOUND18
INBOUND18 Conference – Content Marketing Blog
trade compliance
Importer Self Assessment Program – Trade Compliance Blog
coworkers coworking space
Co-working Space – Community Blog

Follow Rachael’s Ink blog to stay up to date on current trends and topics.

Social Media Consulting

social media bird

Partnering with the best social media consultant for your business can take time and should be carefully considered. A partner should be able to evaluate where your audience is engaging and actively participating. Not every social platform is necessary for success.

  1. What are the social media channels that you are currently engaging?
  2. What are your business goals regarding social media marketing?
  3. Who is your target market and which platforms are they engaging?

Rachael’s Ink helps business manage their social media in-house while providing expert recommendations and analysis.

Search Engine Optimization

Most often your customer will find you online first, while they are just becoming of aware of their problem. Since you’ve provided answers to your ideal customer’s issues, you’ll have a response and show up in search results.

According to the Global Stat Counter, over 80% of online searches in the United States, are conducted on Google.

It is critical that your website and content is optimized for search.  Periodic review your webcopy and blog copy that includes keywords specific to your business will help you to rank on search engine results (SERP) pages.

When you optimize for key phrases, words, and terms, plus analyze what your competitors are ranking for can leverage that information and steal some of their traffic.

SEO Rank Higher

How do we start content marketing?

The items we discussed above are content marketing efforts. We take your information, your audience, and your goals and develop a plan to use inbound and organic marketing efforts to increase the number of leads you receive.

A combination of inbound and outbound marketing efforts are recommended for a complete campaign, and through our partners we can help ensure you the maximum results.

Some of the services offered include:

  • Content marketing: blog writing, website copywriting, ebooks, pillar pages/cornerstone content, and downloadable assets
  • Social media consulting: Facebook, Instagram, Twitter, and LinkedIn
  • SEO optimization, and keyword research
  • Infographics, and GIFs
  • Strategic content marketing plan development

Through a concerted effort and in alignment with your business goals, we’ll develop and execute the best social media and content marketing plan for your growing business.