Rachael’s Ink was founded by Rachael Sink in 2017 shortly after she completed her master’s degree program at Southern New Hampshire University, but it took a while for her to get here today.
Her parents were both dropouts from high school, her mom went on to get an associate degree in nursing eventually, which she did set an example of perseverance and that it is possible to attend and complete higher education after dropping out.
Her father has worked hard for a living as a general contractor and is probably where she has learned her work ethic.
As a teen, they told her they would never pay for college and if she wanted to go, and would need to do it on her own. As that age is ab overwhelming and shocking consideration.
Ultimately Rachael dropped out of school at 16, was living on her own, and trying to survive, and because of all that she was told, college was not in her future, and neither was a different kind of life than what she grew up with.
Things started to change and at the end of 2000, something clicked, and she realized that if she did not take control of her life, it would never change.
She started working on her associates in early 2001, and by June 2017 had earned her Master’s in Communications and launched Rachael’s Ink in September 2017 on a part-time basis. Ultimately, by August 2018 she quit her full-time job to expand Rachael’s Ink.
Why Rachael Founded Rachael’s Ink
Realizing the need for freelance content writers and social media marketers in her community she began developing Rachael’s Ink to assist small to medium-sized businesses in their inbound marketing efforts.
What Rachael’s Ink Plans to Do for You
Why not give back to the community and help the many entrepreneurs using these new media techniques?
Helping others has been a core value for Rachael throughout her career, three of her past roles have included not-for-profit organizations.
Contributions to society are motivators for her, so she takes this experience with her into the field of content marketing.
Developing synergy with clients, Rachael’s Ink gives them the tools to manage their social media marketing to whatever extent they would like and will find a level of service that meets your unique needs.
The customer-centric focus that Rachael’s Ink applies is not only seen and felt in her interactions with you, but that also trickles down to your customer’s experience.
- Authenticity – Be who you are 100% of the time.
- Customer Centric – What can we do for you?
- Integrity – Always follow through on what you say you will do.
- Humility – Accept when you are wrong, and be accountable.
- Enthusiasm – Get EXCITED! Life has so much to offer!