Social media marketing tips are plenty on the web, and we say there are five in here, but that’s just five main points. In this article we give you, even more, to take back to your desk and start implementing right away.
It’s not easy being an entrepreneur and handling all the tasks of owning a business. There are days when I feel it’s nearly impossible to achieve all that I want to achieve in a day, a week, hell, even a year!
Sometimes things like social media marketing efforts get pushed aside because your too busy managing financials, working with customers, or clients.
Regardless of whether you sell a service or product, you need customers, and you can use social media to attract new business with the inbound marketing methodology. Social media marketing is just one spoke in the hub of inbound.
Whatever is holding you back, we’re here to help with these five tips.
Tip 1: Determine Your Target Audience
Refer to your buyer persona, make sure that everything you post connects to that. Assess your target audience. Ask yourself these key questions:
- Who is this content going to attract?
- Is it valuable to my target audience?
- Is it relevant to my ideal customer?
As you learn more about your audience, your topics will become easier to identify.
Tip 2: Which Social Media Platforms is Your Audience Visiting Most?
Determine the best social media channels for your business, and what social media channels are you currently on? Which platforms is your target audience(s) using most?
- Are you on Facebook, Twitter, LinkedIn?
- What about Instagram, Snapchat, TikTok?
- Are your customers on
these social platforms?
- Select as many channels that as you can handle.
You can switch, add, or remove social media channels as you see fit; consistent posts include short and long content. Different types of content will perform differently on each channel. If you make a mistake, don’t worry about it – brush it off, and test the post on another platform.
Adding value does not need to be complicated, it just needs to be understandable and solve your audience’s problem. Ya know, relevant topics are valuable, right? Your audience has a problem to be solved, you have the solution, now you need them to find your solution.
Tip 3: Post on Social Consistently
Consistent posting is essential – test each platform and pay attention to the analytics to see the:
- Times when your visitors are most engaged
- Types of posts they click on most
- Conversions to content offers and blog topics
Some experts say up to five times a day on Facebook, once a day for LinkedIn, and 10 times or more for Twitter. BUT, it’s up to you. Do what you can and just be consistent in your messaging and your frequency.
- Decide how frequently you want to post, and stick to it.
- Use a content calendar like Hootsuite or Buffer to schedule your social media posts.
- Welcome all kinds of feedback, and discussion, be sure to respond quickly to positive and negative comments.
- Don’t just showcase your products, services, blogs, etc.; highlight work that backs up your narrative.
If you don’t have time to post daily, but you can set aside a few hours once or twice a week? Then use a scheduler to help you. Facebook has a native scheduler, Canva just released a scheduler, and other software like Hootsuite and Buffer have variations as well.
Tip 4: What Problem Does Your Product or Service Solve?
Think about how your product(s) or service(s) helps your customer, and use that to engage your customers. Identify which pain points stand out the most and where you can be of the greatest service. Where in the buyer’s journey are these folks? Develop your messaging around those key points.
- Do you own a store? Then, develop a plan to highlight a particular product and run a campaign.
- Do you provide a service? What valuable information can you provide your client, and build brand authority and thought leadership?
- If you share an industry medium post, then make sure what you have to say about it adds value.
Keep consistent with your brand voice, but be authentic, use humor, tell a story, and connect with your reader. I tell you this, and I sit here writing, wondering where the heck is my sense of humor? I’ve learned a ton about blogging since I started this a few years ago, and boy, can you tell!
Tip 5: Who Should Run Your Social Media Marketing?
It may be worthwhile to hire a freelancer to manage your social media if you truly do not have the time to be consistent. You may be able to hire an employee to do this work, or do you have a staff member who is good at social and could take on these duties.
- Can I carve out time to schedule social posts, write content, seek out relevant topics, and create the design work?
- Do you have a content strategy and content calendar?
- Can you afford to hire a regular employee or would a freelancer be a better fit?
There is a common misconception that social media marketing is easy.
If you’re using social to attract new customers, then it’s not. It requires goals, content planning, strategy, analyzing the data, failing, going back to the drawing board, and applying the inbound methodology. Now, you can always use social to
However you decide to do your social media be sure that you and the person doing the work know who your target audience is, have your goals and strategy in place, and have enough time to do this well.
Shhhh…Secret tip: Share and comment on other people’s/businesses posts as often as you can on social media. These two things will get your page and content seen by more people.