Content Marketing, Social media marketing

What the BLEEP is Content Marketing?

You’ve heard the term content marketing, and realize that online marketing has many forms. Getting started can seem overwhelming, but it doesn’t have to be. Are you ready? Let’s find out.

  1. You have a website
  2. You have a blog
  3. You know your target audience and their pain points
  4. You provide solutions to their problems using your blog 

If you answered yes, to questions number 2 through 4, then you are conducting content marketing!

If you answered no to some of these questions, then read on, and we’ll get your content marketing game going.

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Content Marketing is More than Advertising

It is a way to reach your customers when they are looking for you.

No one wants the invasive advertising we’ve experienced since the early days of marketing. Before streaming and DVRs were a thing, the ads came at us during our T.V. or radio programming, and were interruptions.

Today, we continue to experience these ads, but we also find others methods applied. They show up in the form of blogs that help us find the solutions to our troubles.

Buyers are increasingly researching products online before buying, and this is an opportunity for you.

The problem: Need a new pair of jeans.
1st action: Begin researching brands of jeans online for quality and reviews.
2nd action: Realize there are different styles and fits for each body type.
New Problem: Which style will fit best?
3rd action: Research body type and best jean style.
Result: Find a blog or an infographic that describes the best jean style for each body type that includes a quiz to determine body types.
Outcome: Researcher finds the best brand, style, and fit and goes into the store or buys online.

The example above demonstrates the buyer’s journey, and is the start of content marketing.

Many people are turning to blogs and other online mediums as a means of solving a problem, it’s no wonder businesses are beefing up their content.

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Understanding the Relationship Between Content and Digital Marketing

Content marketing uses various aspects of digital marketing to generate leads. Focus on how you can best utilize content marketing to generate leads, and develop additional digital marketing tactics later.

  • Website
  • Blogging
  • Social Media Posts
  • Paid Social Media Ads

Digital marketing uses more than content to promote your brand. It uses all types of digital mediums, including cell phones, display ads, and other online technologies. We’ll talk about this another time.

After you’ve developed a solid content marketing plan, and using your content you can begin to incorporate digital marketing efforts as well.

Blogging is the Primary Content Marketing Tool

Your website is the first step in gaining new leads and sales. Blogging helps search engines discover you and keeps your website up to date.

Without getting into the mysterious world of search engine algorithms, we’ll say that blogs help you to perform better on search.

You can do that by taking a few steps:

  1. Review and edit your copy to optimize for search
  2. Blog regularly
  3. Create infographics or other downloadable assets
  4. Promote your content through social media
  5. Provide a Call-To-Action (CTA) on every post

Blogs that are optimized for search help you to extend your reach to your target audience. In conjunction with blogs you might use other content marketing efforts, such as:

  • Infographics
  • Surveys
  • Social Media Posts

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Publishing Content and Targeting Your Audience Generates Leads

Your content for your target audience must be regular,  authentic, and solve your customer’s problems.

It’s not enough to just publish, you have to do your research. Remember when we discussed solving your customer’s problems?

When you appropriately target your audience providing them solutions to their problems, using terms they will use in search, you gain trust. When your audience trusts you, they turn to you for help.

You generate leads and sales when your audience trusts you. Competition is tough online. If you are a B2B company, most people are finding out about you online well before meeting your in-person.

Establish that relationship, nurture it with content marketing, and see your bottom line grow.

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